The innovation purposed to increase profitability and reduce wastage in the tomato value chain. E-marketing intended to bridge the gap between demand and consumption by linking the business to farmer groups the undertake production and the consumers in Bungoma town. Through the online platforms marketing activities are conducted and orders made and managed. Thereafter there are deliveries to the consumer doorsteps at a service cost.

The innovation purposed to increase profitability and reduce wastage in the tomato value chain. E-marketing intended to bridge the gap between demand and consumption by linking the business to farmer groups the undertake production and the consumers in Bungoma town. Through the online platforms marketing activities are conducted and orders made and managed. Thereafter there are deliveries to the consumer doorsteps at a service cost.

To reduce produce waste through establishment of a marketing system supported by establishment of producer contracts, produce collection and delivery mechanism through electronic means Increasing market efficiency through establishment of an order management system Increase employment of youth through involvement in the business

Meta Data

• Contact person: AnrWekunda
• Location: Aong Kiwanja ndege - Kanduyi Highway, Opposite Blue Waves Hotel
• County: Bungoma
• Ward: Township
• Type: Information (Weather, Market, Technical) dissemination innovations
• Source: County ASDSP II offices
• Status: Delivered to beneficiaries

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Reduced disease incidences in Tomato from 30% to 10% and one tomato plant  production increased from 7kg  to 15kg per season. .Use of Insect traps has reduced use of insecticides which used to cost sh3000 now costing sh1000 ,also reduced air pollution.3000(1200 Male,900 Females,600 male Youth and 300 Female Youth)in  VCAs have benefited  in the trainnings. 20M, 66 F,122My and 90 FY  have gotten jobs in trasportation ,management practices ,granding and sorting.VCA gave land for use, AFA (HCD) and  AGRISCOPE  trainned  VCAS and 1000 VCAs .(300M,400 YM,100 YM,200YF)​​​​​​​ Increased income by 30% Reduced produce wastage by 20% Reduced human labor by 40% Stable prices through contracts Improved client management through the website and social media platforms Growth in customer base by 50%