Introduce a premium product to the market.
Diversify the number of dairy products the group was offering.
Wanted to utilize the cream to standardize the dairy product.
The innovation includes an ice cream making machine with a cream separator
-To Capturing the market niche
-To Improve the efficiency
-To improve food safety
- To improve on the revenue.
- To do value addition of milk besides making yogurt
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- There is increased revenue by 50% through sale of new product and sale of ice cream mixture
- Cost savings from making of mixture instead of buying
- Product diversification (Low fat Milk, Cream, Cultured milk)
- Greater demand due to better quality of product
- Created employment for 1 youth (F) for distribution and 1 (m) youth for marketing of ice cream